Projects
Below are just a few of the projects I've worked on that I'm proud of. Explore my projects to learn more about what I do.
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I hope you enjoy my work.
Affiliate Sponsorship - Best Banks 2023
Social & Marketing Specialist
I lead the execution and strategy for Bask Bank's sponsorship of GOBankingRates' Best Banks 2023 campaign. Through this sponsorship, I coordinated the design of 5 separate display ads (2 brand and 3 product focused) that would be served in 40 placements across the campaign. I wrote 10+ quotes for executive leadership that were featured across 3 articles. I crafted 3 organic social posts to highlight the sponsorship and constructed a creative brief for a paid social campaign.
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This sponsorship has driven:
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5,347,791 impressions
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7,619 clicks
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2,452 engaged site visitors
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12 completed applications
Influencer Campaign
Social & Marketing Specialist
Using a set budget, I recommended 5 social media influencers with audiences of different demographics and niches to promote Bask Bank savings products using a new channel. I was the key contact for these partners and oversaw the execution of contract deliverables. This was the inaugural influencer campaign for the company.
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Combined influencer campaign metrics:
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Impressions: 617,518
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Engagements: 42,724
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Reach: 414, 540
Social Media Content
Marketing Coordinator
When a coworker left the company, I took over the social media and photography/videography responsibilities.
During this 4 month tenure, I produced:
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158 social posts across 3 companies and encompassing 7 separate brands
