Resume
Experience
Dec. 2023 - Aug. 2024
MARKETING STRATEGIST
Texas Capital Bank
Dallas, Texas
​
-
Collaborated with business stakeholders to produce and maintain marketing sales collateral: 3 pitchbooks, ~45 one-pagers, 10 user guides, ~30 promotional items
-
Developed daily thought leadership content for stakeholders: articles, blogs, social media posts, emails, media placements (digital & print), videos (internal and external)
-
Managed multi-channel marketing campaigns for stakeholders, including reporting on success metrics (KPIs), identifying target audiences and shepherding the compliance/legal review processes
​
Oct. 2022 - Dec. 2023
SOCIAL & MARKETING SPECIALIST
Texas Capital Bank
Dallas, Texas
During Tenure:
-
Organic impressions - 7,764,468
-
+73% YoY​
-
-
Follower growth -​ 806​​
-
+722.4% YoY​
-
-
Organic engagements - 74,622​
-
+27.5% YoY​
-
-
Constructed Bask Bank marketing and social media strategies to support consumer product launches and improvements
-
Daily management of agency partnerships through execution of campaigns, delivery of assets and monitoring of campaign performance KPIs (PPC, CPA, clicks, impressions, budget optimization, web traffic)
-
Crafted audience-driven digital media strategies leading to a 20% increase in brand awareness
-
Managed the affiliate marketing portfolio including sourcing new partnerships, onboarding campaigns, analyzing performance
Oct. 2022 - Dec. 2023
SOCIAL & MARKETING SPECIALIST
Texas Capital Bank
Dallas, Texas
-
Developed content strategy for all posts across platforms in 3 categories to drive engagement and customer loyalty: thought leadership, education, product promotion
-
Designed, launched and managed social media influencer campaigns, monitored campaign performance KPIs (clicks, impressions, engagements, reach)
-
Crafted and published ~100 posts, posting 3 times weekly
-
Produced monthly social content calendars, created cross-platform social analytic reports based on weekly post results
Feb. 2021 - March 2022
MARKETING COORDINATOR
Hilltop Holdings Inc.
Dallas, Texas
-
Wrote social media copy, published social posts, maintained 15 social media accounts company-wide, produced monthly social analytic reports per company (PlainsCapital Bank, HilltopSecurities, Hilltop Holdings)
-
Shot, edited and produced social media video content using Adobe Premiere
-
Wrote email copy for B2C and B2B customers, built HTML emails, distributed via SalesForce Marketing Cloud CRM
Education
MASS COMMUNICATIONS
TEXAS TECH UNIVERSITY
Master of Arts Degree
AUG 2021
GPA: 3.8
Graduate Assistant - Outreach & Engagement,
Teaching Assistant - Writing for Media Lab
Lubbock, Texas
JOURNALISM,
MEDIA STRATEGIES
TEXAS TECH UNIVERSITY
Bachelor of Arts Degrees
Lubbock, Texas
MAY 2020
GPA: 3.9, Summa Cum Laude
Minors in Electronic Media & Communications, General Business,
Dean's Student Ambassador, Kappa Alpha Theta sorority member, Kappa Tau Alpha Honors Society inductee
Professional skillset
Social media content
Internal and external communications
Project management
Affiliate and influencer marketing
Agency and media relations
Copywriting (B2B, B2C, DTC)
Email campaigns
Digital media campaigns (SEO/SEM)
Software
Adobe Creative Cloud suite -
Photoshop, InDesign, Premiere
Salesforce Marketing
Cloud
Sprout Social
WordPress
Google Analytics, Google Ads
Microsoft Office suite
Project management software: Wrike, Asana
HTML